Privacy policy

Privacy Policy

Effective Date:  MARCH,13,2024

This Privacy Policy is governed by the applicable laws of India, including the Digital Personal Data Protection Act, 2023, where applicable.

Welcome to Mauve Accessories’ Privacy Policy (“Privacy Policy” or “Policy”).

This Privacy Policy explains how Mauve Accessories (“we”, “us”, “our”) collects, uses, stores, processes, and discloses your personal information when you access or use our website, products, and services (collectively, the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy and consent to the collection and use of your information in accordance with this Policy.

1. Information We Collect

We may collect the following categories of personal information:

a) Identity & Profile Information

  • Name

  • Username or account details

  • Passwords (encrypted)

  • Purchase history

  • Preferences and feedback

b) Contact Information

  • Email address

  • Phone number

  • Shipping and billing address

c) Transaction Information

  • Order and payment details

  • Limited payment-related information shared by payment gateway providers

  • UPI/VPA details where applicable

d) Technical Information

  • IP address

  • Browser type and device information

  • Operating system

  • Access times and browsing activity

  • Device identifiers

  • Approximate location data

e) Usage Information

  • Website interactions

  • Time spent on pages

  • Clicks and browsing behaviour

  • Wishlist/cart activity

f) Marketing & Communication Information

  • Communication preferences

  • Responses to promotional campaigns or surveys

2. How We Collect Your Information

We collect information through:

a) Direct Interactions

When you:

  • Create an account

  • Place an order

  • Contact customer support

  • Subscribe to marketing communications

  • Participate in promotions or surveys

b) Automated Technologies

We may automatically collect technical data using:

  • Cookies

  • Pixel tags

  • Web beacons

  • Analytics tools

  • Server logs

c) Third-Party Sources

We may receive information from:

  • Payment gateway partners

  • Logistics and delivery partners

  • Marketing and analytics providers

  • Publicly available sources

3. How We Use Your Information

We use your information to:

  • Process and deliver orders

  • Create and manage your account

  • Provide customer support

  • Improve our products and Services

  • Personalise your shopping experience

  • Send order updates and service notifications

  • Prevent fraud and misuse

  • Comply with legal obligations

  • Send promotional communications (where permitted)

By using our Services, you consent to receiving transactional communications from us via email, SMS, phone call, or WhatsApp.

4. Sharing of Information

We may share your information with trusted third parties including:

  • Payment gateway providers

  • Shipping and logistics partners

  • IT and cloud service providers

  • Marketing and analytics providers

  • Legal, accounting, and professional advisors

We may also disclose information:

  • If required by law

  • To comply with legal processes or government requests

  • To protect our legal rights and prevent fraud

We do not sell your personal information to third parties.

5. International Data Transfers

Your information may be stored or processed outside India where our service providers operate. We ensure that such transfers comply with applicable data protection laws.

By using our Services, you consent to such transfers where legally permitted.

6. Cookies

We use cookies and similar technologies to:

  • Improve website functionality

  • Remember user preferences

  • Analyse traffic and performance

  • Enhance user experience

You may disable cookies through your browser settings, though some parts of the website may not function properly.

7. Data Security

We implement reasonable security practices to protect your personal information, including:

  • SSL encryption

  • Secure payment processing

  • Restricted access controls

  • Password protection

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary:

  • To provide Services

  • To comply with legal obligations

  • To resolve disputes

  • To enforce agreements

9. User-Generated Content

Any reviews, comments, images, or other content submitted by users may become publicly visible. We are not responsible for how such information is used by others.

10. Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of the business assets.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on this page with the revised effective date.

We encourage you to review this page periodically.

12. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Business Name: Mauve Accessories
Email: support@mauveaccessories.com
Address: 591 sector 10, ambala city,Haryana